What’s the Absorbing Writing Baxter?

Posted on 01. Apr, 2009 by Joanna in Sardinia

If you make something remarkable, that’s because there’s something to talk about. ~ Seth Godin
It’s what Godin calls ‘the baxter’.
That extra sharp point on the top of your new rock climbing shoe? It’s a baxter. That service you get at the spa after your massage is over? Oh, you mean the baxter!
Reading his piece got [...]